Perhaps inspired by PRSD’s ‘all-singing, all-dancing’ ethical t-shirts, Dorothy Perkins is all set to launch its first organic cotton range.
A capsule collection (whatever that means) of two t-shirt and two vest designs, the cotton in each garment is 100 per cent dolphin-friendly organic, having been grown without the use of pesticides or genetically modified seed, blah-de-blah-blah.
Each garment also boasts one of the following beezer slogans – Turn Off The Taps, Recycle, Plant More Trees, Save Energy and (possibly) Stick A Brick In Your Bog.
All of which sounds ‘a bit early 90s’ and ‘a bit crap’ but it’s a step in the right direction, non?
The collection will be available from the end of July, on the website and from those shop-thingies no-one uses anymore.
Posted by Thin White Duke
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