Soft Shell
Fledgling businesses in the People’s Republic will probably want to compete in this year’s Shell Livewire Young Entrepreneur of the Year compo and snap up a £10,000 top prize - and seeing as the company made around £20 billion last year, largely through environmentally damaging operations, mabybe it’s about time these suckers gave something back.
But hold your proverbial horses, entrepreneurs. You have to win the regional contest before you can compete in London for the catchy title of - da-da-dah! - UK Shell Livewire Young Entrepreneur of the Year.
But what is all this Shell Livewire business? Well, they want to support the young entrepreneurs of today who will create the jobs, wealth and innovations of tomorrow.
The scheme apparently does this ‘through marrying peer to peer inspiration and encouragement with practical nuts and bolts help that can only come from business people who understand the challenges of building a business’. Oh, but of course.
The awards are open to all young entrepreneurs aged 16-30, whose businesses will have been trading for between three and 18 months on March 31, 2006.
So, your challenge, if you choose to accept it is, is to create an environmentally strong social enterprise which challenges the whole ethos of the money grubbing corporates. A bit like the PRSD, really.
Posted by Thin White Duke
March 11th, 2007
