Peoples Republic of South Devon

Buzby cares

July 25th, 2007

Research from BT suggests that ‘young professionals’ will be knocking down The People’s Republic of South Devon’s door for some socially responsible, yet not (very well) paid work.

These young professionals (who we can only guess used to be called yuppies) are so keen on Corporate Social Responsibility (CSR) that more than a third said ‘working for a caring and responsible employer was more important to them than the salary they earned’, and ‘a startling 44 per cent said they would discount an employer if they didn’t have a good CSR (see above) reputation’. Ahh, it brings a tear to your eye… as you try to stifle the guffaw. No, didn’t work. Haaaa!

But in what can only be seen as an attempt to inure us against ever believing anything we read again, nearly half felt so strongly about the whole Corporate Social Responsibility thing that they think it should be made compulsory. And where should the Corporate Social Responsibility be focused? Not on market innovation (is this the same survery?) but on the environment.

What’s shocking is that 56 per cent of the respondents would work for companies that they knew were socially irresponsible, and that nearly half didn’t think there should be legal recourse to this irresponsibility.

Alison Garner, CSR communications manager at BT, said: ‘These results reflect our experience at BT.’

Oh, and by the way, BT has a Corporate Social Responsibility department. Well that’s all right then. Go figure.

Posted by Cptn

Entry Filed under: Society