North Devon College has been renamed. You don’t need North or East, you don’t need Devon, you don’t even need college, apparently. Instead you need an oblique reference through the name ‘Petroc’.
The transcript of college principal David Dodd’s speech announcing the name change is on the North Devon Gazette’s site:
As he says: “Our new name is: Petroc. It is a name with a rich history and an exciting future. St Petroc names the Devon flag and has strong historical links to Cornwall and Somerset, too. On its own, the name Petroc instantly redefines this heritage, transforming it into something contemporary – something timeless.
“Petroc is now, the times we’re living in. Though ancient in origin, Petroc has the look and sound of a modern word. It could be coined today. And, having reinvented itself, Petroc is now redefining us.
“It’s a bold and confident statement that may appear on its own or as part of our three line messaging structure.”
The timeless times we’re living in, ehh?
Oh well, the colleges’ idea may be ‘Opening Eyes’, but maybe they should consider more carefully before they open their mouths.
• Is there too much marketing drivel in the world? Comments below, please
Come and enjoy Devon – book a hotel and get away!
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