Andrew Rodda, a boss at Cornish clotted cream firm AE Rodda, has been condemned for saying that pay rises only encourage employees to be spendthrift.
Rodda is quoted in The Observer on May 15 during a meeting of the Institute of Directors saying he only pays “slightly above” the minimum wage. He is then quoted saying:
“We’re all told you must go on holiday all the time and do all these other things,” he complained. “There’s more to be gained from teaching employees how to manage their money more effectively than giving them more money to mismanage.”
Nigel Costley, South West TUC regional secretary, said: “Mr Rodda’s certainly made a clot of himself. His views seem better suited to when the firm started 120 years ago, than today.
“The fact is that wage levels in Cornwall are notoriously low while living costs are on the rise. Mr Rodda should concern himself less with this patronising and outdated thinking and more with paying the 100 staff who ensure his profits a fair share of the cream.
“It also seems hypocritical for a man who once gave his hobbies as motocross, endurance quad biking, water skiing and snow skiing twice a year to lecture others on spending too much on holidays.
“There is already talk of a boycott of Rodda products and Twitter now has a #roddaclot hashtag. It looks like the firm has its own Gerard Ratner moment. Let’s hope Andrew Rodda hasn’t curdled his company’s reputation.”
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