Plymouth Citybus, the biggest public transport provider in the city – which is part of the Go-Ahead Group plc – awarded bluestone360 the 12-month retainer after a successful bid to manage their marketing communications.
The full service creative agency, whose other clients include national brands Ginsters, Danepak and Foot Anstey, were shortlisted to pitch their creative concepts against top agencies from London and the South West before winning the contract earlier this month.
The judging criteria included points for the agency’s team and credentials, quality of their creative ideas and choice of communication channels.
Citybus, put the contract out to tender after deciding a fresh strategic approach to their marketing communications was needed.
The partnership will see bluestone360’s newly launched graduate academy assume an active role in delivering the team’s social media, design and communications strategy.