The world needed a ‘totally different breed of chocolate cereal’, and in stepped Kellogg’s Krave to fill that gap with its chocolate, or for the more restrained, Double Chocolate offerings. But what’s more there are some smiley prizes on offer.
You could win an exclusive ride on The Smiler, the thrilling new ride at Alton Towers. All you have to do is follow the Krave people and tweet when you eat, please be sensible, which is sound advice for tweeting too.
Also there are apparently more than 3,500 prizes to be won for you and three friends.
The Smiler has been called “probably the most intense roller coaster ever built”, admittedly that was by one of its designers, but still.
The blurb around The Smiler says ‘Not only will The Smiler have a jaw-dropping 14 inversions and plunging 30 metre drops, the ride will also feature twisted psychological effects to mess with your mind!’
The ride features The Innoculator, The Tickler, The Flasher, The Giggler and The Hypnotiser.
Kellogg’s Krave has chocolate.
Watch the movie, see how the Kravesters (our name for the Krave characters) enjoy the ride, follow and tweet.