I enjoy nothing more then seeing my two passions come together. I love being a consumer, whether that be buying clothes or eating in a quality restaurant. I love it even more when my first passion in life (can you guess?) meets the other.
My experiences as a consumer are heightened when I am surrounded by an ultra cool graphic interior. Whether it’s the signage that’s caught my eye, the store layout or quite simply what’s hanging on the walls, I find attention to graphic detail intoxicating.
I recently paid a visit to Norway, it was here at a particular restaurant that I sat up (quite literally) and took notice of how graphics play a vital part in the consumer experience. The attention to detail was beautiful, everything was thought through, even the bill was a design delight. They took pride in their image and pushed the restaurant brand in a subtle way, making me believe in their food. It made me wish that more retail spaces and places here made that effort.
Granted it depends on the budget, small businesses often prioritise differently. Big brands can afford to hire a team and do their graphic design. Often millions are spent on getting this right. Take a look at Apple. Obviously the technology speaks for itself, lets put that to one side a second. Simple, straight talking graphic design has created not just a worldwide successful business for Apple, but the clean cut minimal graphics that appears in uniform across their stores, not to mention their iconic Apple logo, has created a super brand. As said, budget isn’t an issue for Apple, but the same rules apply. Surely an exquisite, not necessarily expensive, exterior and clever use of graphic design will immediately boost business? In my eyes this is basic stuff, you cleverly invite your customers in with the right look that suits the business, whatever that might be, and then before you know it that business is getting recognised.
Here are some wonderful examples that are doing exactly that. Paying attention to the details, pushing themselves, their brand, and making you believe in them as business.
(first published on ilikeink)