How many motivational professionals would advocate using all carrot and no stick? That’s just what Volvo tried to demonstrate their new dynamic steering system.
Although, the stick may have been plunging down a ravine to certain death – but the hamster didn’t know that. It couldn’t see over the steering wheel, and we wonder whether notions of mortality cross many hamsters’ minds.
Before we go on, we must say, please don’t try this at home! What with Volvo’s reputation we’re sure they’d put more safety checks in place than you could, well, shake a carrot at.
The object of the test was to show the Volvo’s new technology ‘makes the truck so light and easy to manoeuvre that it can be done by a hamster,’ apparently.
The hamster is question is Charlie, and he’s steering a 15-tonne Volvo FMX construction truck up a steep hill in a Spanish quarry.
The film goes by the name of The Hamster Stunt, and you can follow more about it at #TheHamsterStunt, and you can watch and share the film, and click through for more.
We’re not sure whether hamster Charlie will be picked up for any of those X-factor-type shows, but one thing is sure, he can steer a truck.
The Hamster Stunt follows Volvo’s other crazy films. In #TheHook Volvo Trucks President Claes Nilsson balances on the front panel of a Volvo FMX as it dangles 20 metres above the ground. In ‘The Ballerina Stunt’ slackliner Faith Dickey balances between two Volvo FHs driving on a motorway.
There promises to be more films on the way, so keep up with those exciting Volvo people on Facebook for more daring dos.