A South West MEP has gone on the offensive to counter claims that the sugar content of jam could be reduced because of a so called ‘EU diktat’.
Liberal Democrat Sir Graham Watson is countering claims that the EU is forcing British jam makers to reduce the sugar content of their jam products from 60% to 50%. An investigation by the MEP has established that the British government has asked for a change to legislation on the marketing of food products, to widen the percentage of sugar content permissible for commercial jam makers. This would not apply to home made jam sold at village fetes.
Grahamw is not new to debunking jam related myths. Around a year ago, he led an awareness campaign to tackle a ‘euromyth’ on a misleading story that the EU was about to ban the re-use of jam jars*.
Graham said told the PRSD: “Once again, misleading comments have been allowed to shape the story. The irony is, simply using this as another excuse to beat the EU with will do nothing.
“It is quite clear that the ball is in the government’s court over the sugar content of jam. They have applied for something called a derogation, leeway if you will, to allow jam makers to reduce the content of sugar to 50% if they wish.
“In theory this ruling will cut down bureaucracy, open the market to greater choice and give consumers the option to eat runny or thick jam as they so wish. And to portray this otherwise as Brussels telling people what they can and can’t do is disingenuous and misleading.”
(from a press release)