Keenly greenly
April 28th, 2008
posted by Cptn
Are you Keen to be Green? Then pop along to a free event at the Riviera International Conference Centre in Torquay today.
The do is part of the tourism industry’s attempt to square the circle of people wanting green holidays while keeping the spa bath, flat screen tv and patio heaters.
Malcolm Bell, chief executive of South West Tourism, told the PRSD: “With more green certified tourism businesses than any other region in the UK, the South West is already making good progress. However, both as a destination and as individual businesses, we need to get better at communicating this to visitors - telling them what we’ve done and motivating them to join in.”
And who will this motivation come from on the day? Well, Alastair Sawday, the inspiration behind Special Places to Stay, Neil Lewis from Marks and Spencer, on how building ethics into the business can transform how the customer sees you, and Caroline Scarles from the University of Surrey presents the latest national research on how the public feels about greener holidays.
Pop along and see if you can pick up any tips.
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